At Bexel Creative, our team of seasoned Little Red Book (Xiaohongshu) marketers can help your brand achieve huge success in the Chinese market. Whether you’re a prestigious brand with a long-standing reputation or an emerging brand that’s making waves, we’ll make sure you capture the attention of the masses on this critical Chinese social media platform.
As one of China’s most influential social e-commerce platforms, Little Red Book (Xiaohongshu) has evolved into the country’s premier content hub for word-of-mouth marketing. For both domestic and international brands looking to tap into the vast Chinese audience and maximize their potential, Xiaohongshu marketing is a crucial channel that simply can’t be ignored.
Our team makes the process of reaching the younger generation of Chinese consumers and understanding their purchasing habits easy and stress-free. With our expert Xiaohongshu optimization services, we can keep your brand at the forefront of their minds and help you attract the traffic you need to succeed.
Thoughtfully curate Key Opinion Consumers (KOC) and Key Opinion Leaders (KOL) resources, encompassing sought-after, budget-friendly, and promising vloggers and bloggers on Little Red Book. Achieving a 75% or higher inclusion rate and spanning over 50% of fan coverage.
Advanced data mining and analysis methods are employed, encompassing content analysis, operational data, user profiling, and order transactions. Our approaches can generate evaluations across more than 100 data dimensions. Streamlined content promotion and strategic use of popular tags are implemented to maximize the commercial potential of the client’s account.
Operated by a dedicated team of professionals on Little Red Book, featuring IT-based deployments for rapid and efficient responses. Low operational and execution risks, ensuring excellent results in brand management.
For TUV, a company operating in the traditional B2B industry, trying out Xiaohongshu was a new and exciting experience. However, what came as a surprise was the overwhelmingly positive response that the Xiaohongshu content strategy generated among TUV’s partners and client base, resulting in a surge of leads through integration with Enterprise WeChat.
Risings Education’s venture into Xiaohongshu has proven to be a triumph. Through the collaboration with Bexel Creative, the content at its xiaohongshu account created has garnered an enthusiastic response from the platform’s primary audience of middle-class women.